In 2000, the college opened the visual communication design direction in the major of art and design, and began to recruit students. In 2013, the visual communication design specialty began to recruit students independently.

Professional orientation

Professional orientation: Based on the cross integration of technology and art and serving the development of emerging industries in the region

It aims to cultivate and deliver compound senior design talents with visual expression and artistic literacy for the society.

Training objectives: this major aims to cultivate the all-round development of morality, intelligence, physique and beauty, and have the cultural level, professional quality, practical ability and innovation and entrepreneurship consciousness suitable for this major. For advertising design enterprises and institutions, press and publication media institutions, and applied professionals who can engage in brand design, advertising design, planning and management.

The curriculum construction of visual communication specialty is based on regional characteristics and the advantages of school information technology, emphasizing the integration of art, technology, culture and design.

(1) Local regional cultural characteristics in Visual Communication Design: Based on regional culture and national traditional culture, the specialty combines it to realize the design innovation and inheritance of regional culture, so as to meet the needs of local economic construction and social development.

(2) Combination of visual communication design and digital media technology: this major closely combines the development trend of digital media technology to cultivate relevant visual communication design talents who can engage in the design of traditional visual communication field and new media platform.